To transform outdoor advertising in India by bringing brand messaging directly into daily neighbourhood routines through reliable, route-based mobile LED displays.
We are LIVE in Rajasthan
Your brand,
out where
the real world happens.
Out-of-home advertising built around movement, repetition and real-world attention.
Outdoor advertising has always had one basic limitation: the message stays where the media is. OOH thinks the medium can do more.
We provide commercial advertising time on a government-backed van network that travels fixed neighbourhood routes. That means your campaign does not have to depend on one hoarding, one junction, or one piece of land. Your message can move through the places where people already live, shop, work and spend their day.
If you have the creative, we have the road.
Tell us which markets you want to reach, and we’ll show you where the network can take your campaign.
Explore the networkNow playing
On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦On roads. In minds.✦
01The idea
What if outdoor advertising did not have to stay in one place?
A traditional billboard is valuable because people pass it repeatedly. The location does the work. However, traditional OOH advertising in India remains highly restrictive and limited, with fixed locations, limited availability in prime hoardings, and geographical boundaries that determine where the campaign can be seen.
But a location also limits the campaign. Once the billboard is installed, the audience has to come to it.
The OOH Company starts with a different idea: we are reinventing traditional OOH by taking advertising off fixed structures and placing dynamic, high-engagement digital displays directly into the routes people travel every day.
Our screens are mounted on vans that follow fixed neighbourhood routes. They return to the same streets and areas as part of their daily operation, creating a form of outdoor media built around regular local movement rather than passing highway traffic.
The difference is not simply that the screen moves.
The difference is that the media is designed around where people already are.
That makes the route, the town and the local audience part of the campaign itself.
02Why we exist
Mission and
Vision
To create India’s most accessible and dynamic out-of-home advertising network, bridging brands with hyper-local audiences across every tier of the country.
03The route
The value is in the route,
not just the screen.
A moving screen is not automatically useful simply because it moves.
What makes this network different is the way the vans operate.
They follow fixed neighbourhood routes rather than being driven around simply to chase traffic. They return to the same areas as part of their daily routes, creating regular exposure within the communities they serve.
The screen is mounted overhead, where it can be seen from the street, and the network also has audio capability alongside the visual display.
This gives advertisers something a static hoarding cannot provide in exactly the same way: a digital screen that travels through multiple local areas while remaining part of a planned network.
It is still outdoor advertising.
It is simply a different kind of outdoor advertising.
04How we work
This is not
an advertising agency.
You bring
the campaign.We provide the commercial advertising inventory that puts it on the road.
the campaign.We provide the commercial advertising inventory that puts it on the road.
There is an important distinction.
The OOH Company does not create advertisements for brands. We do not replace your creative agency, media agency or marketing team.
So, whether you are a brand looking to enter a particular market or a media agency planning a regional campaign, you can use the network according to the towns and markets that matter to you.
You do not have to change the campaign to fit us.
You choose where the campaign needs to appear, and we help you access the available inventory across the network.
05The screen
Full-colour LED
Video, animation and audio-visual advertising
What your audience sees
matters.
The medium should not become the campaign.
Your creative remains your creative.
The OOH Company gives it a physical presence on the road through full-colour LED screens that can carry video, animation and audio-visual content.
That means a campaign does not have to be reduced to one static image simply because it is being placed outdoors.
A product launch can use motion. A brand film can have a place outside the phone screen. A local offer can be changed when the campaign requires it.
MotionAnimationAudio-visual
Now playingMotion.
Sound.
Colour. Audio on
Sound.
Colour. Audio on
06Coverage
Town by town,
not one size fits all.
Not every campaign needs every town.
A regional launch may need Jaipur and Jodhpur. A local business may only need one or two markets. A media agency may need to combine several towns to build the reach its client is looking for.
That is why the network is available city by city.
We work with regional media agencies to place advertisers across the network according to the campaign requirement and the towns being targeted.
The point is not to sell you more places than you need.
The point is to make the right places available to you.
Know where you want to be seen?
Tell us the towns, markets or regions that matter to your campaign.
We’ll help you understand the available routes and advertising inventory.
Plan your campaign07Who it’s for
Built for brands that know
where they want to be seen.
For media agencies
You already have the client, the campaign and the media plan.
What you may need is another piece of inventory that gives the campaign a different physical presence across the network.
You can discuss the towns you need, the campaign you are planning and the available inventory with our team.
You bring the campaign. We help put it on the road.
Start a conversationFor brands
If you are entering a new market, strengthening your presence in a particular city, launching a local campaign or looking for another outdoor format to add to your media mix, the network gives you another way to be present.
You do not need to reinvent your campaign for the medium.
Bring the creative you already believe in.
Then decide where you want people to see it.
Start a conversation08The approach
A different way to buy
outdoor media.
Outdoor advertising is often talked about in terms of locations, formats and impressions.
Those things matter.
But before any of them, there is a simpler question:
Where do you actually want your campaign to be present?
If the answer is a particular town, neighbourhood or group of markets, the next question becomes whether there is a medium that can take your message into those places repeatedly.
That is the role The OOH Company is built to play.
We are not trying to become your creative agency, your marketing department or your entire media partner.
We provide one thing and build it properly: commercial advertising access across a moving screen network.
09The numbers
You are not betting on
an untested idea.
13%India OOH growth in 2025
7 → 18%Digital OOH’s share of the segment from 2023 to 2025
Outdoor advertising is not standing still.
In India, OOH advertising grew by 13% in 2025. At the same time, digital OOH's share of the segment increased from 7% in 2023 to 18% in 2025.
That matters because the shift is not simply from one type of screen to another.
It reflects a bigger change in how brands can use outdoor media.
Digital screens can carry video, movement and changing messages. OOH campaigns can also be measured against brand outcomes. In one Nielsen study of Luxottica's OOH campaigns, the 2023 campaign was 1.31 times as cost-efficient as the previous year's campaign, with increases in purchase intent and unaided awareness.
The numbers will not be the same for every brand or every campaign.
But they tell us something important.
Outdoor media can do more than simply put a message in a place.
That is the opportunity we saw.
The OOH Company takes digital screens beyond fixed locations and puts them on planned routes through towns and neighbourhoods across the network.
So when you choose this medium, you are not choosing movement just because movement looks different.
You are choosing a format that is part of where outdoor advertising is heading, and a network built to make that format useful in the places that matter to your campaign.
✦
10Our thinking
Why we built
it this way
We believe outdoor advertising should be useful before it is impressive.
That means being clear about where the media operates, what the inventory contains and what an advertiser is actually buying.
It also means recognising that different businesses need different markets.
A campaign does not become better simply because it covers more kilometres. It becomes more useful when the right people can encounter it in the places that matter to the business.
That is why our network is built around towns, routes and daily operations.
The movement is important.
The local presence is more important.
The road is changing. We built for that change.
Your campaign already
has a message.
Now give it a route.
If you are a brand, media agency or campaign planner looking for outdoor inventory, tell us which markets you are considering.
We will show you where the network can fit.
Start a conversationoutreach@theoohcompany.in
The OOH Company
On roads. In minds.
On roads. In minds.